Culturally Comical Communications

These Italian Hand Gestures are Tried, Tested and True

Alfredo Cassano illustrated a series of commonly used cultural hand gestures straight from Italy. The country and culture where gestures are used to communicate effectively can also be taken humorously -- such as "I don't care," "If I catch you," and "You didn't fool me."

Cultural hand gestures vary from region to region; however, Italians are notorious for their colorful signs regardless of their moods. Whether they are happy, sad or downright pissed off, hand gestures are able to convey a stronger message with their charismatic medium.
Trend Themes
1. Cultural Gestures as Communication - Opportunity to design apps that can help people understand and learn the gestures of different cultures.
2. Humorous Communication - Creating platforms that can convey humor and sarcasm across different cultures could improve global communication.
3. Illustrated Gesture Art - Opportunity to create and market illustrated gesture art prints and merchandise.
Industry Implications
1. Language Learning - Developing apps and courses that teach cultural gestures and their meanings can create a new niche in the language learning industry.
2. Social Media - Social media platforms can integrate culturally specific hand gesture emojis into their messaging options.
3. Illustration - Combining the art of illustration and communication by creating illustrated gesture art can be a unique opportunity for illustrators and designers.

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