I’m so glad that no animals were hurt during the filming of this commercial for the new KIA Soul automobile. The idea of using animals acting like humans is not new, but these ads always seem to catch our attention and better yet, put a smile on our faces. I just love the music and the sly head nod the hamsters give to the other less fortunate hamsters, who continue to spin on their wheels and not really go anywhere.
This super ad was created by advertising agency David & Goliath, Los Angeles with creative direction by David Angelo, Colin Jeffery, Laurenne Sala, Colin Jeffery, David Cuccinello, and Todd Rone Parker. The copy was written by Mike Van Linda, Sean Vij and Tim White.
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Trend Themes
1. Animal-centered Marketing - Opportunity for companies to utilize animals in advertising in a humorous and entertaining way.
2. Creative Advertising - Opportunity for companies to create unique and memorable advertising campaigns to stand out from competitors.
3. Emotional Advertising - Opportunity for companies to connect with consumers on an emotional level through humorous and heartwarming advertisements.
Industry Implications
1. Automotive Industry - Opportunity for car manufacturers to create entertaining and engaging advertisements to promote new vehicle models.
2. Advertising Industry - Opportunity for advertising agencies to develop creative and unique campaigns for clients that stand out from competitors.
3. Pet Industry - Opportunity for pet food and pet supply companies to utilize animals in advertising to connect with consumers who are pet owners.