Bristol Studios works in collaboration with New York Sunshine on the new 'Hammer collection' designed from an angle that perfectly fuses sporty elements with artistically designed structures. The collaborative work between the two results in silhouettes that recall both sportswear and workwear.
The Hammer capsule is named to directly reference the tool and the basketball term 'hammer screen.' John Margaritis draws inspiration from his previous construction experience and Luke Tadashi of Bristol Studios challenges the bounds of sportswear. The range features three pieces in total -- there are workwear pants adorned with print and back pockets, a hoodie, and a tee. All of the pieces are complete with bright orange mesh hemming as well. The collaborative Hammer collection is set to launch on February 22nd.
Basketball Tool-Inspired Workwear
Bristol Studio and New York Sunshine Drop the Hammer Collection
Trend Themes
1. Sportswear-workwear Fusion - Opportunity to create innovative clothing that combines the functionality of workwear with the style and performance of sportswear.
2. Tool-inspired Designs - Creating products inspired by tools that can bring a unique and unexpected element to various industries.
3. Collaborative Capsules - Collaborative collections between brands that merge different perspectives and expertise to create exciting new products.
Industry Implications
1. Fashion - Disruptive innovation opportunity for fashion brands to create clothing that bridges the gap between workwear and sportswear.
2. Sports Apparel - Opportunity for sports apparel brands to incorporate tool-inspired designs and features into their products.
3. Construction - Innovation opportunity for the construction industry to leverage art and design in workwear, bringing style and functionality together.