The Hames Solid Milk Chocolate Shapes are a new line of animal-shaped treats from the family-owned brand that are perfect for consumers of all ages to enjoy.
The chocolates come in 100-gram pouches in an array of shapes including hedgehogs, dinosaurs, bunnies, dogs, cats, ladybirds and bugs, unicorns and owls. Each of the products are crafted using Rainforest Alliance certified cocoa with the pouch packaging maintaining a recyclable profile.
Director Carol Oldbury spoke further on the Hames Solid Milk Chocolate Shapes saying, "The time is right for us to launch these new sharing pouches. Mintel’s recent research (Mintel 2021 Chocolate Confectionery Report) confirms that since the pandemic there’s been a shift in chocolate confectionery purchasing, from higher-priced impulse formats to larger formats, and right now the nation could do with exciting treats that they can engage with and share."
Animal-Shaped Chocolate Treats
The Hames Solid Milk Chocolate Shapes Come in 100-Gram Pouches
Trend Themes
1. Novelty-shaped Food Products - Companies can capitalize on consumers' desire for playful and exciting food experiences by offering products with unique shapes and designs.
2. Sustainable Packaging Solutions - Brands can appeal to eco-conscious consumers by using recyclable or biodegradable materials in their packaging, which can also create a more positive brand image.
3. Increased Demand for Affordable Indulgence - As consumers look for more affordable treats to enjoy at home during the pandemic, companies can offer creative and delicious options that won't break the bank.
Industry Implications
1. Confectionery - Companies in the confectionery industry can create and market playful and engaging sweets in unique shapes to attract customers looking for something different.
2. Packaging - The packaging industry can focus on developing sustainable solutions for food products like chocolate treats to meet the growing demand for environmentally-friendly options.
3. Retail - Retailers can offer affordable yet indulgent treats, particularly those with unique shapes and designs that can be marketed as a fun and exciting experience for consumers to share.