Wienerschnitzel and sister brand Hamburger Stand know that not everyone craves hot drinks as soon as fall arrives, which is why the chains have just debuted a new Pumpkin Spice menu made up of cool and creamy treats.
This fall, Wienerschnitzel and Hamburger Stand customers can choose from three tasty pumpkin spice treats. First up is the Pumpkin Spice Dipped Cone, which covers Tastee Freez soft serve with a hard pumpkin spice coating. Another new addition is the Pumpkin Spice Shake, which combines Tastee Freez soft serve with pumpkin spice syrup and whipped topping. There's also the Oreo Cookie Pumpkin Spice Shake, which is the same as the Pumpkin Spice Shake, but with the addition of real Oreo cookie pieces and crushed cookie crumbles on top.
Cold Pumpkin Spice Menus
Wienerschnitzel and Hamburger Stand Launched a 2020 Pumpkin Spice Menu
Trend Themes
1. Cold Pumpkin Spice Menus - Fast food chains are offering cold pumpkin spice treats to cater to those who do not prefer hot drinks during fall season.
2. Pumpkin Spice Dipped Cone - The trend of using pumpkin spice flavor in coatings and dips of desserts could be extended to other fast food chains.
3. Pumpkin Spice Syrup - Incorporating pumpkin spice syrup in drinks and desserts is a disruptive innovation opportunity that can be applied in various industries.
Industry Implications
1. Fast Food - Fast food chains can innovate and expand cold pumpkin spice menus to cater to a wider audience during the fall season.
2. Coffee Shops - Coffee shops and cafes could develop pumpkin spice syrups for use in their drinks and desserts to capitalize on the trend.
3. Bakeries - Bakeries can experiment with incorporating pumpkin spice flavor into their baked goods to offer a unique fall flavor to their customers.