In America there is an annual Dog Halloween Parade held in New York City. This is where pet fancy dress gets serious. No expense is spared, and the competition is fierce--these pet owners don't mess about.
The Dog Halloween Parade always delivers some real gems of outfits for pets; one of last year's highlights was the iDog. This parade is where most of the viral funny pictures come from, so make sure you see it here first.
Here is the best from last year's parade to inspire you for 2008.
Halloween Dog Parades
Canine Costume Inspiration
Trend Themes
1. Pet Halloween Costumes - There is a growing trend in dressing up pets for Halloween, creating new opportunities for retailers to offer unique pet costumes and accessories.
2. Canine Influencers - With the popularity of sharing pet photos and videos on social media, brands can partner with popular dog accounts to promote their Halloween-themed products and increase brand awareness.
3. Pet-related Events - As pet owners become more invested in their furry friends, there is potential for event planners to create Halloween-themed events for pets and their owners to participate in, such as parades and contests.
Industry Implications
1. Retail - The pet costume trend presents a unique opportunity for retailers to develop and showcase a line of Halloween-themed pet costumes and accessories.
2. Social Media - Brands can leverage social media platforms, particularly those with a focus on pets, to promote and sell Halloween-themed pet products through canine influencers and pet owners sharing user-generated content.
3. Event Planning - The rise of pet events, such as Halloween parades and contests, presents a new area for event planners and organizers to develop and execute fun and engaging experiences for pet owners and their furry companions.