In place of setting up a full haunted house for people to visit at the end of October, gummy bear maker Haribo put together a Halloween door that Londoners in Victoria station could knock on.
The 'Trick-or-Treat Door' stands more than three meters high, inviting people passing by to knock and see what's on the other side—if they dare. The brave will find that once the door creaks open, they will be able to grab a sampling of sweet treats from the candy brand's Halloween assortment.
As a Halloween promotion, this could work just about anywhere in the world for a number of brands beyond the food industry, especially since the other side of the door could contain a scary trick, a surprising treat or something else entirely.
Promotional Trick-or-Treat Doors
Knocking on Haribo's Halloween Door Reveals a Selection of Treats
Trend Themes
1. Interactive Door Experiences - Brands can create interactive door experiences to engage and surprise customers, allowing them to discover unique offerings or promotions.
2. Innovative Halloween Promotions - Businesses can leverage Halloween as an opportunity to create unique and memorable promotions, attracting new customers and generating buzz.
3. Surprise and Delight Marketing - Using surprise and delight tactics, brands can create memorable interactions with customers, fostering loyalty and positive brand associations.
Industry Implications
1. Food and Beverage - Food and beverage companies can create interactive door experiences to showcase their Halloween-themed products and drive sales.
2. Retail - Retailers can use interactive door experiences to attract customers and differentiate themselves from competitors during special occasions like Halloween.
3. Entertainment - Entertainment companies can leverage interactive door experiences to create immersive experiences for audiences, enhancing engagement and brand affinity.