While the combination of gummy worms and edible dirt served in a bowl is already a favorite among kids, this year, Dylan's Candy Bar found a fun way to package one of its Halloween candy snacks.
The Halloween Zombie's Graveyard Dirt & Worms set is packaged in a jar, which makes it look like a soil sample that's been dug up from deep in the ground of a cemetery. As far as what makes up the candies inside, the package contains a mix of crushed cookies and gummy worms, which gives the set a gritty appearance.
Since this Halloween candy snack is made up of such simple ingredients and packaged in a similar way, it would be easy to recreate this treat as a Halloween DIY at home.
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Trend Themes
1. Spooky Packaging - Opportunity for companies to create unique and engaging packaging that enhances the experience of Halloween candy snacks.
2. DIY Halloween Treats - Growing trend of consumers making their own Halloween treats at home, creating opportunities for recipe websites, cooking blogs, and DIY guides.
3. Gourmet Halloween Candy - Rise in demand for high-quality, artisanal Halloween candy that offers unique flavors and premium ingredients.
Industry Implications
1. Packaging - Innovative packaging companies can create custom designs and materials specifically for Halloween candy snacks to stand out in the market.
2. Food and Beverage - Opportunity for confectionery companies to develop and market DIY Halloween candy kits and premium gourmet Halloween candy.
3. Online Content - Online platforms and influencers can capitalize on the popularity of DIY Halloween treats by providing recipes, tutorials, and inspiration for consumers.