Mane Club's bold hair mask packets are colorful and filled with fun messaging that's sure to catch the eyes of young consumers. Each of the hair masks boasts a "junk-free formula," a pleasing scent and a functional benefit that's expressed by personality-packed packaging. The vibrant hair masks take inspiration from meme culture and social media-style messages to deliver empowering solutions to women.
The multitasking masks boast five-in-one benefits and each serves a different purpose—while some are suited to frizz control and deeply moisturizing the strands of hair, others are better suited to creating volume or repairing ends that are damaged.
The Millennial-targeted hair masks are free from sulfates, parabens, phthalates, gluten and artificial colors, and boast alluring scents that are floral, fruity, sweet and spicy.
Millennial-Targeted Hair Masks
Mane Club's Hair Mask Packets Take Cues from Texts & Meme Culture
Trend Themes
1. Colorful Hair Masks - Opportunity for hair care brands to create bold, eye-catching hair masks with fun messaging and packaging inspired by viral culture.
2. Multitasking Hair Products - Opportunity for hair care brands to develop five-in-one hair products that serve multiple purposes and cater to the needs of young consumers.
3. All-natural Hair Care - Opportunity for hair care brands to create hair care products that are free from harmful chemicals like sulfates, parabens, phthalates, and gluten.
Industry Implications
1. Beauty and Personal Care - Opportunity for beauty and personal care brands to create innovative hair products for millennial consumers.
2. Digital Marketing and Advertising - Opportunity for digital marketing and advertising agencies to work with hair care brands to create messaging and packaging inspired by viral culture.
3. Natural and Organic Products - Opportunity for natural and organic product manufacturers to create all-natural hair care products that cater to the needs of young consumers.