The Häagen-Dazs Gelato Collection has been introduced by the brand in the UK to offer consumers a new way to enjoy the flavor of the classic Italian dessert. Containing just 150 calories per serving, the desserts have a rich, creamy taste profile and are made without the use of artificial colors, flavors stabilizers or emulsifiers. The desserts also contain a reported 30% decrease in sugar compared to traditional ice cream along with 50% less fat for consumers seeking a more permissible indulgence option.
The Häagen-Dazs Gelato Collection comes prepackaged with four individual servings to make controlling consumption easy for those who want to keep an eye on how much dessert they're eating. This also makes them ideal for serving to guests as a quick, convenience and easy dessert after a homemade meal.
Prepackaged Frozen Italian Desserts
The Häagen-Dazs Gelato Collection Features Two Premium Flavors
Trend Themes
1. Health-conscious Desserts - The trend of offering low-fat, low-sugar, and natural ingredient desserts with reduced calories encourages a healthier dessert option for consumers.
2. Prepackaged Individually-sized Desserts - The trend of offering portion-controlled desserts in prepackaged single servings allows for convenience, easy storage, and encourages portion control.
3. Gelato Innovation - The trend of offering artisanal gelato in unique flavor combinations and using natural ingredients provides a disruptive innovation opportunity for gelato producers to differentiate their products in a crowded market.
Industry Implications
1. Dessert Industry - The introduction of new low-calorie, prepackaged, and individually-sized dessert options provides an opportunity for companies to offer healthier dessert options and cater to health-conscious consumers.
2. Frozen Food Industry - The trend of offering prepackaged, low-calorie, and individually portioned options in frozen desserts presents a disruptive innovation opportunity for companies to differentiate their products and appeal to health-conscious consumers.
3. Ice Cream Industry - The introduction of new low-calorie and low-sugar gelato options provides an opportunity for ice cream companies to expand their product line and cater to health-conscious consumers.