Haeckels is a beauty brand that has always been inspired by nature, especially by the seaweed and marine life of its seafront hometown Margate. Now, the brand is taking its natural ethos to a new level with Haeckels Lab, a range of microbial skincare that promises to be its most innovative, and experimental, launch yet.
Haeckels Lab is the result of years of research and development, exploring how microorganisms can benefit the skin and the environment. The first hero ingredient of Haeckels Lab is Spiraglow, a lab-grown algae that contains powerful antioxidants, vitamins and minerals. Spiraglow is featured in three products: a toner, a cleansing milk and a serum, all designed to hydrate, brighten and protect the skin.
Haeckels Lab aims to challenge the conventional notion of natural beauty and offer a more sustainable and ethical alternative. By growing its own ingredients in-house, Haeckels reduces its carbon footprint and ensures quality control. The products are also packaged in biodegradable materials that can be composted or recycled.
Haeckels Lab is not only a skincare line, but also a vision for the future of beauty. The brand hopes to inspire other brands and consumers to embrace microbial skincare as a way to enhance their wellbeing and respect nature.
Experimental Natural Skincare Collections
Haeckels' "Lab" Collection
Trend Themes
1. Microbial Skincare - The development of Haeckels Lab's microbial skincare line creates an opportunity for more natural and sustainable skincare alternatives.
2. Lab-grown Ingredients - The use of lab-grown ingredients, such as spiraglow, presents an opportunity for more controlled and eco-friendly beauty product production.
3. Sustainable Packaging - Haeckels Lab's use of biodegradable packaging materials represents an opportunity for more environmentally friendly packaging solutions in the beauty industry.
Industry Implications
1. Natural Skincare - Haeckels Lab's natural and sustainable approach to skincare has the potential to disrupt the traditional cosmetics industry.
2. Eco-friendly Packaging - Haeckels Lab's use of biodegradable packaging materials presents an opportunity for disruption in the packaging industry by providing an eco-friendly packaging solution for beauty brands.
3. Lab-grown Ingredients - The use of lab-grown ingredients, such as spiraglow, presents a disruptive opportunity in the skincare industry for more sustainable and controlled beauty product production.