Haasbroek takes typographic art in a new direction by physically drawing items based on the letters used to spell out the literal word. Yes, it's simplistic looking, but the thought and experimentation required to draw a feline out of the letters 'c,' 'o,' 'p' and 'y' to create a "copy cat" design would probably have me scratching my head for hours. Haasbroek also illustrates a sail boat, a face and a lightbulb for an idea in a similar manner and all of them are as inventive as they are witty.
Haasbroek is a Cape Town-based artist and musician. These typographic images also appear on t-shirts for those looking to own some witty and wicked looking apparel.
Implications - There's been a recent insurgence in popularity for typography-related products. They satiate consumers' desire for simplistic and easy-to-understand material. Corporations looking to entice consumers into buying their wares may consider utilizing typographic elements in the product's physical design.
Literal Letter Illustrations
Haasbroek Draws Objects Using the Alphabet's Physical Shapes
Trend Themes
1. Typographic Art - There is an opportunity to explore typographic art and its physical applications beyond print media.
2. Literal Illustrations - Literal illustrations based on the physical shapes of letters could provide a new creative approach to visual communication.
3. Simplistic Design - Simplistic design is becoming increasingly popular and could be explored as a strategy for attracting consumers.
Industry Implications
1. Artistic and Creative Services - Typographic artists and designers could capitalize on this trend by offering unique physical typographic art products and services.
2. Fashion and Apparel - Apparel companies can utilize typographic art and literal illustrations in their product designs to attract consumers who appreciate creative and unique designs.
3. Advertising and Marketing - Advertising and marketing agencies could use this trend to create campaigns that appeal to consumers' desire for simplistic and easy-to-understand material.