When a French design studio was asked to reinvent the form of the delectable ice cream dessert, the Haagen-Dazs 'Iceberg' crystallized from 5.5 Designers' creative contemplation.
Bringing ice back to its sizable natural source, the firm constructed an ice cap replica from the super premium cream creators' delicious vanilla dessert. The Haagen-Dazs 'Iceberg' will appear in stores briefly over Christmas 2010 before it thaws and melts away.
Ice Cap Indulgences
The Haagen-Dazs 'Iceberg' Fits the Flavor's True Form
Trend Themes
1. Natural Form Desserts - Opportunity to create innovative dessert variations that mimic natural forms and textures for a more unique experience.
2. Limited-time Offerings - Creating exclusive and seasonal products that capture consumers' attention through the scarcity principle and boosts sales.
3. Edible Replicas - Designing and selling edible replicas of iconic landmarks or natural formations as a fun and tasty novelty item.
Industry Implications
1. Ice Cream and Frozen Desserts - There's a demand for innovative twists on traditional desserts that will keep consumers interested and engaged.
2. Seasonal and Holiday Retail - Limited time offerings that cater to seasonal or holiday occasions attract consumers looking for something new and exclusive.
3. Novelty Food Souvenirs - Selling food replicas of famous landmarks or local attractions can be a unique and entertaining souvenir option for tourists or locals alike.