Having received quite a bit of bad press lately regarding their 'organic' line and clothing disposal decisions, the H&M Garden Collection may just redeem them in the eyes of consumers and environmental activists alike.
Using tencel, recycled polyester, organic linen and organic cotton, the H&M Garden Collection is definitely a step in the right direction. Sustainable and stylish, hopefully no one will find fault in this line. Check out some of the pieces via the gallery above.
Floral Eco-Fashion
The H & M Garden Collection Redeems Its Environmentally-Friendly Status
Trend Themes
1. Sustainable Fashion - Opportunity for brands to create eco-friendly clothing lines using materials like tencel, recycled polyester, organic linen, and organic cotton.
2. Consumer Activism - Growing demand for environmentally-friendly fashion encourages consumers to support brands with sustainable practices.
3. Circular Economy - The reintegration of products into the fashion industry through recycling and reusing materials, reducing waste and promoting a more sustainable fashion system.
Industry Implications
1. Fashion - The fashion industry has the opportunity to embrace sustainable practices and develop eco-friendly collections to attract environmentally-conscious consumers.
2. Textile Manufacturing - Opportunity for textile manufacturers to explore new materials and production methods that align with sustainable fashion initiatives.
3. Environmental Activism - Environmental activists can advocate for the adoption of sustainable fashion practices, encouraging brands to prioritize eco-friendly materials and production processes.