Gymshark, the popular UK fitness brand that's widely known for its branded active apparel, recently announced that it would be offering free at-home workouts with the Gymshark Conditioning app, so that users can maintain and improve their fitness while they continue to practice social distancing.
While the app normally requires a monthly subscription fee to access, the Conditioning app will be cost-free for the foreseeable future as the world continues to cope with the COVID-19 pandemic. The app features a variety of different plans to suit users' fitness goals—with five, three, and one-day workout plans offered. Each workout is led by a Gymshark athlete, who guides users through the motions of each exercise with clear instruction. The app can be tailored to better suit men and women at any fitness level, whether they're just starting out on their fitness journey, or already consider themselves to be a seasoned athlete.
The app can be found on the Gymshark website, and is currently available for download through the Apple store.
Cost-Free Conditioning App Promotions
The Gymshark Conditioning App is Free During COVID-19
Trend Themes
1. At-home Workout Apps - There is a disruptive innovation opportunity for brands that offer free at-home workout apps during the COVID-19 pandemic.
2. Athlete-led Training Programs - There is a disruptive innovation opportunity for fitness brands that provide athlete-led training programs in their apps.
3. Personalized Fitness Plans - There is a disruptive innovation opportunity for fitness apps that offer personalized workout plans to suit users' fitness goals and levels.
Industry Implications
1. Fitness Apparel Industry - There is a disruptive innovation opportunity for fitness apparel brands to offer their own at-home workout apps during the COVID-19 pandemic.
2. Fitness Technology Industry - There is a disruptive innovation opportunity for fitness tech brands to offer personalized workout plans in their apps using AI and machine learning.
3. Health and Wellness Industry - There is a disruptive innovation opportunity for health and wellness brands to offer subscriptions to at-home workout apps as part of a larger wellness package.