Many brands are offering gut-supporting supplements as individuals look to take better care of their health in their day-to-day, even when they are frequently on the go. GI Repair (also known as Butyricum) by Pendulum falls under this category. Boldly described as "next-generation" the gut-supporting supplement promises to improve digestive health, relieve occasional gas and bloating, help effectively regulate bowel movements, and unlock Butyrate production which is "associated with a spectrum of health benefits."
Pendulum boasts a targeted probiotic strain called Clostridium butyricum. Considered a "breakthrough in probiotics" because it targets multiple pathways, this ingredient "regulates gut homeostasis and anti-inflammatory response in inflammatory bowel disease."
Pendulum encases its gut-supporting supplements in a state-of-the-art plant-based and acid-resistant delayed release capsule which makes its way directly to the gut microbiome.
Gut-Supporting Supplements
Pendulum's GI Repair Relieves, Regulates, and Improves Gut Health
Trend Themes
1. Gut-supporting Supplements - Increasing demand for gut-supporting supplements that improve digestion and overall gut health provides an opportunity for new and innovative supplements.
2. Probiotics - The rise in popularity of gut-supporting supplements with targeted probiotics allows for opportunities to develop new probiotic strains and products.
3. Plant-based Supplements - The trend towards plant-based supplements, like Pendulum's GI Repair capsules, presents an opportunity for expansion and innovation in this category.
Industry Implications
1. Wellness Industry - The wellness industry, which includes supplements and natural health products, can benefit from developing innovative gut-supporting products to meet the growing demand.
2. Pharmaceutical Industry - Pharmaceutical companies can explore the use of targeted probiotics and plant-based capsules in the development of new drugs that support gut health.
3. Nutraceutical Industry - The nutraceutical industry, which focuses on products that provide health benefits beyond basic nutrition, can develop creative marketing strategies for gut-supporting supplements and expand into new customer markets.