Haribo kicked off 2024 by setting a new Guinness World Record for The World's Largest Jelly/Gummy Candy Mosaic. The larger-than-life Goldbear measured 353.1 square feet and was made up of about 150,000 Haribo Goldbears, assembled by associates, friends, family and community partners like the Boys and Girls Club of Kenosha.
This astounding gummi art piece took four hours to assemble using custom acrylic 12"x12" trays inlaid with the printed design, which allowed participants to create the mural like a paint-by-numbers set.
Hot on the heels of its record-breaking achievement, Haribo announced its first-ever art contest, #HOWiHARIBO, which takes cues from the creative ways that fans play with gummies. From Goldbears and Twin Snakes to Happy Cherries, the #HOWiHARIBO contest invites artists and snackers to play, build and design their own gummi art creations.
Record-Breaking Gummy Mosaics
Haribo Set a Guinness Record for the Largest Gummy Candy Mosaic
Trend Themes
1. Gummy Art Creations - The #HOWiHARIBO contest encourages artists and snackers to design their own gummy art creations.
2. Large-scale Candy Mosaic - Haribo's record-breaking gummy mosaic presents an opportunity for creating large-scale candy art pieces.
3. Interactive Gummy Experiences - #HOWiHARIBO contest allows fans to interact with gummies and incorporate them into various creative experiences.
Industry Implications
1. Food and Beverage - The Food and Beverage industry can explore new ways to incorporate edible art into their products.
2. Art and Design - The Art and Design industry can leverage the popularity of gummy art to create interactive and visually appealing experiences.
3. Event Planning - Event planners can incorporate candy mosaics as a unique and attention-grabbing attraction for their events.