Just in time for Halloween, you can freak out your friends with this very believable piece of bloody Gummy Brain candy.
A package of this Gummy Brain comes with two brainy parts and a small tube of cherry-flavored liquid candy. The brain itself tastes like strawberries. Check out the very funny short skit of a surgery being performed on a dude with Gummy Brain and eating it too featured here.
Implications - Consumers are looking for products that will provide some sort of shock. Designs featuring an unconventional element are appealing to those who desire a surprise in their purchases. Companies trying to increase their appeal could focus on this.
Brainiac Candies
The Gummy Brain is One Smartass Treat
Trend Themes
1. Gummy Brain Candies - The trend of unconventional and shocking candy designs could provide opportunities for companies to differentiate themselves from competitors.
2. Halloween-themed Treats - The trend of uniquely designed treats during Halloween could present opportunities for companies to create limited edition novelty items.
3. Liquid-filled Candies - The trend of liquid-filled candies could provide new opportunities for candy companies to create unique and exciting eating experiences.
Industry Implications
1. Confectionery - The Confectionery industry could take advantage of the trend towards unconventional candy designs by creating unique and attention-grabbing products.
2. Seasonal Merchandise - The Seasonal Merchandise industry could benefit from the trend towards Halloween-themed treats by offering limited edition novelty items to consumers.
3. Food and Beverage - The Food and Beverage industry could explore the trend of liquid-filled candies to create new and exciting eating experiences for consumers.