Shirley Manson, lead singer of Garbage, has been turned into a character for the fifth installment of famed video game, 'Guitar Hero.'
“They did a scan of my face then I had to put on this weird suit, it was super-freaky,†says Shirley Manson of her experience with Guitar Hero 5.
Guitar Hero 5 is expected to be released this fall with music from Nirvana, Blur and Coldplay.
Implications - Rock-star game characters are an example of how reality is becoming immortalized in the online community. Cyberspace is becoming increasingly populated with personalities and aspects from the real world, and companies would be wise to consider how to fuse their products with the online world. In doing so, these companies will have an advantage over leading competitors.
Rock Star Game Characters
Guitar Hero 5 Features Garbage's Shirley Manson
Trend Themes
1. Rockstar Game Characters - The trend of creating game characters based on real-life rock stars opens doors for the music and gaming industries to collaborate and appeal to a wider audience.
2. Immortalizing Reality in Cyberspace - As technology advances, the trend of creating digital replicas of real people offers opportunities for disruptive innovation in industries such as entertainment, gaming and virtual reality.
3. Bringing Real-world Personalities to Online Platforms - The popularity of rock-star game characters shows that consumers are increasingly interested in seeing their favorite personalities and aspects of real life in virtual spaces, presenting opportunities for digital marketing and product integration.
Industry Implications
1. Music - The trend of creating game characters based on real-life rock stars presents an opportunity for the music industry to expand their audience by appealing to gamers.
2. Gaming - The trend of creating digital replicas of real-life personalities offers opportunities for the gaming industry to create new, immersive experiences that blur the line between real life and virtual reality.
3. Virtual Reality - The trend of immortalizing reality in cyberspace provides opportunities for the virtual reality industry to create lifelike experiences that allow users to interact with digital replicas of real-life people and environments.