This video shows how one artist named Brady took a couple of cheap Chinese markers and transformed his guitar into something more exciting to look at. His guitar artwork was completely improvised and turned out amazing.
Brady used epoxy resin over the guitar once it was finished to protect the artwork from fading through normal instrument wear and tear. Check out the video to see his beautiful guitar artwork.
Implications - A product will be perceived as much more appealing and desirable by consumers if it is able to represent their personal preferences and interests. Items that extend far beyond their primary function and offer mediums of self-expression for consumers will fare well in today's society.
Time-Lapse Guitar Artwork
Artist Brady Uses Markers to Create a Musical Masterpiece
Trend Themes
1. Guitar Personalization - There could be a huge opportunity for companies to create guitar products that personalize based on customer preferences.
2. Marker Artwork - Incorporating markers into the creation of unique designs on everyday objects presents a new avenue of artistic expression.
3. Epoxy Protection - Creating a protective layer using epoxy resin on a variety of items could ensure art and individuality endure the test of time.
Industry Implications
1. Musical Instruments - Musical instrument manufacturers can look to emphasize the ability for guitar designs to be customized and self-expressive.
2. Arts and Crafts - Companies in the arts and crafts industry can market and create products that offer unique design concepts in everyday items such as musical instruments.
3. Protective Coating - Companies that manufacture protective coatings should look at innovative ways to incorporate personalization and artistic designs into products to better appeal to consumers.