Gucci's Pre-Fall 2018 lookbook has just been released, highlighting a variety of styles that blend vintage motifs with dreamy backdrops.
The line's creative director Alessandro Michele used Rome, Italy as the backdrop for this editorial, which pays homage to the movies created by the director Dario Argento, who famously used film to celebrate "Rome's nocturnal dark side" in the 70s and 80s. This Gucci lookbook introduces consumers to the brand's upcoming offerings, which include bold prints, vibrant colors, printed two-piece sets and plenty of elegant accessories.
Some of the standout pieces include the brand's over-the-knee Gucci boots, which have been over-branded with Gucci's logo. Another interesting item are the brand's rainbow-hued socks, which are seen paired with a bright blue suit.
Dreamy Designer Lookbooks
Gucci's Pre-Fall 2018 is Full of Vintage Motifs
Trend Themes
1. Vintage Motifs - Opportunity for disruptive innovation: Develop a line of clothing or accessories that incorporates retro design elements in a modern and unique way.
2. Printed Two-piece Sets - Opportunity for disruptive innovation: Create a collection of matching printed tops and bottoms that offer convenience and versatility for consumers looking for trendy and coordinated outfits.
3. Elegant Accessories - Opportunity for disruptive innovation: Design a line of high-quality and stylish accessories, such as statement jewelry or luxury handbags, that complement and enhance various fashion looks.
Industry Implications
1. Fashion - Opportunity for disruptive innovation: Explore sustainable and eco-friendly materials to create fashion products that align with the growing demand for environmentally conscious fashion.
2. Film and Entertainment - Opportunity for disruptive innovation: Develop immersive and interactive movie experiences that combine fashion, art, and technology to create unique storytelling opportunities for viewers.
3. Footwear - Opportunity for disruptive innovation: Invent innovative shoe designs that prioritize comfort without compromising style, using cutting-edge materials and technologies.