Following early rumors of a new Gucci x adidas partnership in December, the sportswear giant officially confirmed and unveiled its newest collaboration with the Italian luxury fashion house, debuting a select number of pieces at its Autumn/Winter 2022 'Exquisite Gucci' show during Milan Fashion Week.
Gucci creative director Alessandro Michele is at the helm of the exciting new collaboration, which is said to expertly blend the design codes of both brands, marrying high-fashion tailoring with street-ready sportswear elements. Based on the recent runway event, fans can expect the collection to be packed with a wide range of garments including suits, gowns, jackets, sweaters, berets, caps, scarves, and more -- the majority of which will be don adidas' signature Three Stripes design or a new co-branded logo.
High-Fashion Sportswear Collabs
Sportswear Meets High-End Tailoring in New Gucci x adidas Capsule
Trend Themes
1. Sportswear-luxury Fashion Collabs - The collaboration between Gucci and adidas marks a growing trend of sportswear and luxury fashion brands joining forces to create high-end streetwear.
2. Blending Sportswear and High-fashion Tailoring - The Gucci x adidas collaboration showcases the disruptive innovation opportunity of designing garments that expertly blend the design codes of sportswear and high-fashion tailoring.
3. Co-branded Logos - The new co-branded logo in the Gucci x adidas collection is an example of the trend towards creating unique and eye-catching logos that can help brands stand out and appeal to consumers.
Industry Implications
1. Fashion - The fashion industry has the opportunity to disrupt its traditional design practices by collaborating with unlikely partners such as sportswear brands and creating unique, hybrid styles.
2. Sportswear - Sportswear brands can capitalize on the trend towards high-end streetwear by partnering with luxury fashion houses, expanding their customer base, and creating innovative designs.
3. Branding - The trend towards co-branded logos allows for new disruptive innovation opportunities for branding, creating unique and eye-catching logos that appeal to consumers and stand out in a crowded market.