Harmony Korine is a talented cult filmmaker and is also behind the camera of the Gucci Pre-Fall 2019 campaign starring singer-songwriter Harry Styles. The fashion editorial highlights Styles alongside Roman busts, a piglet, and a swan. The overall aesthetics of the shoot is dreamy and romantic, taken from an angle that shines a spotlight on the luxurious men's tailoring.
Some of the styles include the bandana surrounding Styles' glasses and head, and new cut structures along with long lapels across the double breast blazers. There are also large pant silhouettes accented with a monogram stripe on the side, and a selection of pool slides and leather boots in white as the footwear. The color palette prepares for the rising temperatures as well, with bold hues of red, yellow, blue, white, and fuschia.
Singer-Starred Dreamy Editorials
The Romantic Gucci Pre-Fall 2019 Campaign Stars Harry Styles
Trend Themes
1. Romantic Editorials - Opportunity for brands to create dreamy and romantic fashion campaigns that evoke nostalgia and emotion.
2. Luxurious Men's Tailoring - Potential for innovative designs and cuts in men's formal wear, incorporating unique elements to stand out in the market.
3. Colorful Footwear - Disruptive opportunity for footwear brands to introduce bold and vibrant colors in their designs, appealing to fashion-forward consumers.
Industry Implications
1. Fashion - Chance for fashion brands to explore creative and visually appealing campaigns that capture consumers' attention and generate brand loyalty.
2. Men's Formal Wear - Innovative approaches can be taken to differentiate men's formal wear offerings and cater to the changing tastes and preferences of consumers.
3. Footwear - Footwear companies can leverage bold colors and unique designs to create standout products that resonate with fashion-conscious consumers.