To kick off the new school year, the University of Guelph held a Food Truck Rodeo complete with a University-branded truck dubbed the 'Gryph 'N' Grille.' With many post-secondary institutions looking for creative ways to expand their off-campus offerings, the University of Guelph demonstrates one way of making freshly-prepared food more accessible to students.
The Gryph 'N' Grille is a University-owned food truck serving up everything from poutine to veggie burgers. To make the truck student-friendly, customers are able to use their student card to pay for their meals. The ingenious mobile restaurant was created as a fun and efficient way to meet the demand for food at special campus events such as Orientation Week and sporting events like Homecoming. The food truck also serves as a nod to the University's world-renowned agricultural program, which uses new research to offer its students healthy and innovative dining options.
University-Branded Food Trucks
The Gryph 'N' Grille is the University of Guelph's New Food Truck
Trend Themes
1. University Food Trucks - Expanding campus food options through branded food trucks creates opportunities for unconventional dining experiences.
2. Mobile Payment Solutions for Food Trucks - Implementing mobile payment solutions in food trucks can streamline payment processes for customers.
3. Sustainable Campus Dining - Using ingredients sourced from University agricultural programs can foster sustainable dining practices in campus food offerings.
Industry Implications
1. Higher Education - University-branded food trucks can enhance student experiences and satisfaction with campus dining options.
2. Food Service and Catering - Expanding food service offerings to include food trucks can increase revenue opportunities for catering companies.
3. Mobile Payment Solutions - The implementation of mobile payment solutions in food trucks can create opportunities for growth in the mobile payment industry.