The GRUNDTNER and SoHNE Spring/Summer 2014 lookbook captures vivid summer imagery. Lensed in studio, the catalog highlights bold summer looks that are enhanced with oceanside and poolside image vignettes.
These photo-printed backdrops enhance model images and bring the retailer's bright vision to life. Celebrating fun in the sun, the GRUNDTNER and SoHNE Spring/Summer 2014 lookbook leaves us in anticipation of our next tropical trip abroad.
The catalog highlights menswear pieces from a number of labels including Our Legacy, A Kind Of Guise and Norse Projects to name a few. Models pose in aquatic print tees, fruit patterned shirts and weatherproof rainwear looks that fuse practicality and style. The pieces are ready for summer and prove that bright colors set the mood for the season.
Summer Holiday Lookbooks
The GRUNDTNER and SoHNE Spring/Summer 2014 Collection Celebrates The Sun
Trend Themes
1. Vivid Summer Imagery - The use of photo-printed backdrops in lookbooks brings a vibrant and immersive experience to consumers.
2. Aquatic Print Fashion - The use of aquatic prints in menswear brings a playful and tropical vibe to summer fashion.
3. Bright Colors for Summer - Bright colors in summer fashion create a mood of excitement and celebration.
Industry Implications
1. Fashion Retail - Fashion retailers can incorporate photo-printed backdrops in their lookbooks to create a more immersive and engaging shopping experience.
2. Menswear - Menswear brands can capitalize on the trend of aquatic print fashion to attract consumers looking for playful and tropical summer fashion.
3. Apparel Manufacturing - Apparel manufacturers can produce bright-colored summer fashion pieces to meet the demand for vibrant and celebratory clothing styles.