Amazon launched a new perk for Amazon Prime subscribers where the users can get up to 24 months of Grubhub Plus free with their Prime subscription. The company previously offered one year for free, however, users who claimed the one year free prior can now claim 12 more months as an add-on.
For customers who are new to Amazon Prime entirely, the company is offering the full 24-month Grubhub+ subscription for free, provided the customer signs up prior to July 5th, 2023. The Grubhub+ subscription comes with a number of perks including exclusive discounts, no delivery fees, and more. The full details on the subscription and its benefits can be seen on Grubhub's website or mobile application.
Multi-Service Subscription Perks
Amazon is Offering Up to 24 Months of Grubhub+ Free on Prime
Trend Themes
1. Multi-service Subscription - As more companies team up to offer multi-service subscription perks, there is an opportunity for disruptive innovation in creating a unified platform that offers a diverse range of services at an affordable price.
2. Extended Free Trials - Extended free trials, like Amazon's offer of up to 24 months of Grubhub Plus free with Prime, will become a key trend in attracting new customers and building brand loyalty.
3. Exclusive Discounts - As subscription services continue to gain popularity, offering exclusive discounts will be a key way for businesses to differentiate themselves and retain customers.
Industry Implications
1. Online Retail - Online retail companies can capitalize on the trend of multi-service subscriptions by partnering with complementary services, such as food delivery or streaming services, to offer bundled deals that increase customer retention.
2. Food Delivery - Food delivery companies can differentiate themselves by offering exclusive perks and discounts to subscribers, as well as partnering with other subscription services, like Amazon Prime, to expand their customer base.
3. Streaming Services - Streaming services can increase customer loyalty by offering extended free trials and partnering with other subscription services to offer bundled deals that provide greater value to customers.