Görtz's clever 'Shoelace Birds' have creative shoelace packaging designed to appeal to kids and draw attention to the children's shoe department. The colorful shoelaces have been placed in the beaks of tropical birds so that they look like worms. The packaging is not only creative, it's clever and humorous as well.
Shoelaces add a fun kick when they're added to any pair of sneakers. Althouth they can be printed with cute patterns and eye-catching colors, before they are added to a shoe they are still quite ordinary products. Görtz's packaging takes it up a notch and transforms the shoelaces into a whimsical and imaginative part of the box. Kids will even enjoy collecting these cute boxes designed by Hamburg's 'gürtlerbachmann' agency.
Avian Shoelace Packaging
Görtz' 'Shoelace Birds' are an Imaginative Way to Package Shoelaces
Trend Themes
1. Creative Packaging - The use of imaginative packaging designs to make ordinary products stand out.
2. Appealing to Kids - Designing packaging specifically targeted towards children to capture their attention.
3. Humorous Packaging - Incorporating clever and funny elements into packaging to create a memorable brand experience.
Industry Implications
1. Footwear - Opportunity for footwear brands to enhance the appeal of their products through creative packaging designs.
2. Retail - Retailers can utilize imaginative packaging to attract young customers and create a fun shopping experience.
3. Marketing and Advertising - Innovative packaging concepts can be used as a disruptive marketing tool to generate buzz and enhance brand recognition.