The Grown restaurant chain was started last year by Miami Heat basketball player Ray Allen and his wife Shannon, and is now growing thanks to a new collaboration with big box retailer Walmart. The new Grown location will be at the Walmart on Narcoosee Road in Orlando, Florida where it will sell the same organic, local, fresh and sustainable food it offers at other locations.
This new collaboration between Grown and Walmart speaks to a shift taking place in the market as larger brands double down on organic food options as seen previously with the news of Amazon purchasing grocer Whole Foods.
Speaking on the new Grown restaurant location, a Walmart representative was quoted saying, "Operating grown inside of Walmart makes the store accessible to every family, regardless of their mean income, making the move a game-changer for consumers."
Organic Big Box Eateries
Walmart Has Partnered with Grown Restaurant to Open a New Location
Trend Themes
1. Collaboration Between Big Box Retailers and Organic Eateries - The partnership between Grown and Walmart highlights a trend of big box retailers expanding their organic food options through collaborations with established eateries, creating disruptive innovation opportunities in the food industry.
2. Increasing Demand for Organic and Sustainable Food - The growing popularity of Grown and the inclusion of organic, local, fresh, and sustainable food in the Walmart location reflects a trend where consumers are seeking healthier, more environmentally friendly food options, presenting an opportunity for disruptive innovation in the agriculture and grocery sectors.
3. Accessibility of Organic Food for All Income Levels - The Walmart representative's statement about making organic food accessible to every family highlights a trend of companies striving to make healthier food options affordable and available to a wider demographic, creating disruptive innovation opportunities in the food accessibility and inclusion sectors.
Industry Implications
1. Food Industry - The collaboration between Grown and Walmart brings together the organic eatery and big box retail sectors, opening up disruptive innovation opportunities in the way food is sourced, produced, and delivered.
2. Agriculture Industry - The emphasis on organic, local, and sustainable food in Grown's partnership with Walmart creates an opportunity for disruptive innovation in agricultural practices and supply chains to meet the increasing demand for these types of food products.
3. Grocery Industry - The inclusion of Grown's organic food offerings in Walmart demonstrates a trend of big box retailers expanding their grocery options, presenting disruptive innovation opportunities in the way grocery stores operate and cater to the changing consumer preferences.