For Spring/Summer 2023, trusted outdoor brand Craghoppers launches the Grow with You Collection for kids. The garments are built to adapt as children hit and go through their growth spurts. Smart design decisions like grown-on hoods, elasticated waists, fishtail hems, and sleeves enable the clothing to be lengthened over time. This, in turn, extends the jacket's life.
The Grow with You Collection by Craghoppers is available in playful and vibrant colorways. Thanks to the garments' adaptable design, the outerwear is a cost-effective option for adults to invest in, as well as planet-friendly. The Spring/Summer 2023 Grow with You capsule includes the Brittany & Roscoe Jacket, the Rowan Jacket, the Zephyr Suit, and the Kai Half Zip.
Adaptable Kid's Outerwear
Craghoppers Grow with You Collection is Functional and Cost-Effective
Trend Themes
1. Adaptable Kid's Clothing - The trend of designing children's clothing that adapts to growth spurts offers opportunities for sustainable and cost-effective innovation in children's fashion.
2. Multi-season Clothing - The trend of designing versatile clothing that can be worn across multiple seasons provides opportunities for innovative designs that enhance the clothing's lifespan.
3. Sustainable Outdoor Wear - The trend of eco-friendly outdoor wear offers opportunities for sustainable and innovative design choices that prioritize both functionality and environmental consciousness.
Industry Implications
1. Children's Fashion - The adaptable Grow With You Collection could shake up the children's fashion market by offering sustainable and cost-effective options to parents.
2. Outdoor Clothing - The adaptive features of the Grow With You Collection could disrupt the outdoor wear industry by offering multi-season and sustainable options for consumers.
3. Sustainable Fashion - The Grow With You Collection highlights the growing trend of sustainable fashion, offering new opportunities for brands to innovate in sustainable production and design.