Everything is becoming increasingly convenient; design studio Breadedescalope has decided to take note from the fast food epidemic to transform the flower shop, Wildwuchs, around their new motto ‘Grow to Go.’ Although it may seem gimmicky, you can’t deny that this is a great concept.
From special labels to mascots and fast food packaging concepts, ‘Grow to Go’ has legs, and those legs are running faster than fast food, my friends. Take a look at the gallery above to see exactly what Breadedecalope cooked up for Wildwuchs, courtesy of Designboom, and read their full coverage of the installation here. If you never thought you had a green thumb, well, think again!
Fast Food-Inspired Branding
Breadedescalope Cooks Up a New 'Grow to Go' Identity for Wildwuchs
Trend Themes
1. Convenient Design - The fast food-inspired branding trend highlights the opportunity for businesses to incorporate convenient design elements into their products or services.
2. Branded Packaging - The concept of 'Grow to Go' showcases the potential for businesses to create unique and branded packaging designs that stand out in the market.
3. Gimmicky Marketing - The use of fast food-inspired marketing tactics presents businesses with the chance to embrace gimmicky strategies that capture consumer attention and drive brand engagement.
Industry Implications
1. Floral Retail - The Wildwuchs flower shop example suggests that the floral retail industry can explore fast food-inspired branding to attract a younger demographic and increase sales.
2. Packaging Design - The 'Grow to Go' installation prompts packaging design professionals to explore innovative concepts that combine convenience and branding elements for various industries.
3. Marketing and Advertising - The trend of fast food-inspired marketing calls for marketing and advertising agencies to leverage creative strategies that provoke interest and resonate with target audiences.