Hims launched a new group therapy service, as the company’s inaugural mental health service. The company is a health startup that provides consumers with options for out of pocket online healthcare. Hims initially began working on mental health initiatives, and its group therapy service, eight months previous. However, due to the outbreak of COVID-19 the organization fast-tracked the service to meet expected increases in demand. The increase in demand could arise from many people fearful of the novel virus, or individuals who need to cope with the new reality of remaining in place for extended periods of time.
Andrew Dudum, the founder and chief executive of the organization, spoke about the new venture, "here is a big need in our customer base to help them with areas of anxiety, stress, and depression… There is nothing more stigmatized than mental health."
Digital Group Therapy Services
Hims Launched a Group Therapy Service in Response to COVID-19
Trend Themes
1. Digital Group Therapy - The launch of Hims' group therapy service highlights the growing trend of digital platforms for mental health support.
2. Online Healthcare - Hims' expansion into mental health services showcases the trend of online healthcare options for consumers seeking convenient and accessible care.
3. COVID-19 Mental Health - The fast-tracked development of Hims' group therapy service demonstrates the emerging trend of addressing mental health challenges exacerbated by the pandemic.
Industry Implications
1. Healthcare Technology - The digital group therapy trend presents disruptive innovation opportunities for companies developing technology platforms that facilitate remote mental health support.
2. Telemedicine - The rise of online healthcare services, including mental health support, creates opportunities for telemedicine companies to expand their offerings and reach a wider audience.
3. Wellness and Mental Health - The COVID-19 mental health trend opens up opportunities for businesses in the wellness and mental health industry to provide innovative solutions that address the unique challenges of the pandemic.