'Shack, Track, & Field' is a group run with a unique premise from NYC-based fast casual restaurant Shake Shack. The food- and fitness-themed run includes a three-and-a-half mile run, followed by treats like burgers, shakes, and a complimentary beer. Runners who show up for the event are encouraged with a variety of fun signs that say punny things like "Run your buns off" and "You're so fast, you're Fry-ing."
For those looking to kick off their New Year's fitness goals right with a group run, the Shack, Track, & Field will be offering a series of events in 2017, starting in early January.
While burgers and fries are not the healthiest food items out there, an event like this reminds people that health and well-being is largely about striving for balanced lifestyle decisions.
Fast Food Group Runs
Shake Shack's 'Shack, Track, & Field' Follows a Run with Food and Beer
Trend Themes
1. Fitness-themed Events - Opportunity for fast food brands to combine fitness and food experiences to attract health-conscious consumers.
2. Community-based Marketing - Opportunity for companies to host group runs or other active events to engage with customers and build brand loyalty.
3. Creative Branding - Opportunity for businesses to create fun and unique experiences that incorporate their brand identity, attracting attention and boosting customer engagement.
Industry Implications
1. Fast Food - Disruptive innovation opportunity for fast food chains to offer health-conscious menu options and fitness-related events.
2. Fitness - Opportunity for fitness companies to collaborate with food brands to create joint events that promote healthy and active lifestyles.
3. Event Management - Opportunity for event management companies to specialize in organizing fitness-themed events that combine exercise and food experiences.