I really don’t know what Ogilvy & Mather, Bangkok were thinking when they created these disturbing and grotesque ads for the Black & Decker Lawn Mower.
The obvious intent is to show that the lawn mowers are sharp enough to perfectly slice the animals they come across while operating. But what a creepy way to show it, and not to mention, offensive to animal lovers.
I don’t think anyone seeing the internal organs of a frog, lizard or snake would be like, "Wow, I gotta get me one of these Black & Decker lawn mowers and start slicing some animals!"
What really worries me though is finding out in the credits that there are two photographers (Nok Pipattungkul, Anuchai Secharunputong), not illustrators. Does this mean they actually took a photograph of these sliced animals? I so hope that I am wrong.
Animal Cruelty to Sell Lawnmowers
Offensive Black & Decker Campaign
Trend Themes
1. Shockvertising - Opportunity for brands to create provocative and controversial advertisements that grab attention and generate conversation.
2. Ethical Advertising - Demand for advertising campaigns that align with ethical values and respect for animal rights.
3. Alternative Marketing Strategies - Exploring innovative and non-offensive approaches to promote products and services.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop unique and creative campaigns that leave a positive impact on viewers.
2. Animal Rights Activism - Increased focus on raising awareness about animal cruelty and advocating for the ethical treatment of animals in advertising.
3. Lawn Care Equipment - Need for lawnmower manufacturers to create marketing strategies that emphasize product features without resorting to offensive or controversial content.