Christine Smith is the founder of Gron, a high quality edibles brand that was created to target people "who shop at Whole Foods."
Although cannabis is becoming increasingly commonplace in places where it is legal or decriminalized, much of what is available on the market is low in quality and has a potent smell. Smith wanted to resolve this problem, and decided to create a high-end chocolate brand called Gron, that is now the largest edibles business in Oregon. The brand only uses fair trade chocolates, organic and local ingredients whenever those are available, and all of its products are made in small quantities.
The small batch Gron brand gives high income consumers a chance to enjoy edibles without having to sacrifice on taste or consume poor quality products.
Organic Artisan Cannabis Chocolates
Gron Offers Quality Edibles for High Income Consumers
Trend Themes
1. High-end Edibles - Opportunity for luxury brands to cater to high income consumers with high quality cannabis-infused edibles.
2. Premium Ingredients - Demand for fair trade, organic, and locally-sourced ingredients in cannabis-infused products.
3. Small Batch Production - Growing preference for limited quantity, handcrafted cannabis edibles that offer exclusivity and uniqueness.
Industry Implications
1. Cannabis Edibles - Disruptive innovation opportunity in the cannabis edibles industry by offering high-end, artisanal products.
2. Chocolate Industry - Opportunity for chocolate manufacturers to tap into the emerging market of cannabis-infused chocolates and cater to health-conscious and luxury-oriented consumers.
3. Organic Food Industry - Opportunity for organic food brands to expand their offerings into the cannabis market by providing organic ingredients for cannabis edibles.