Burger King adding Grilled Dogs to its menu marks one of the biggest changes from the fast food chain in years. In order to properly mark the occasion, Burger King enlisted the help of Snoop Dog for the company's internal training videos.
The Burger King Training Video introduces the entrepreneurial rapper as a "Grilled Dogs Training Ambassador," who goes on to reveal the steps to making the perfect "Whopper of hot dogs." While these training videos are typically reserved for employee use only, they've become such a sensation that Burger King decided to release them to the public on YouTube.
To cater to its Spanish-speaking employees, Burger King also created a separate training video with Spanish-American actress and comedian Charo as the Grilled Dogs Training Ambassador.
Rapper-Guided Training Videos
Burger King's Training Video for Grilled Dogs Stars Snoop Dog
Trend Themes
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3. Multilingual Training Videos - Disruptive innovation opportunity: Creating training videos in multiple languages allows companies to effectively train employees from diverse backgrounds and improve inclusivity.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Fast food chains can utilize the popularity of celebrities to create entertaining and educational training materials for their employees.
2. Entertainment - Disruptive innovation opportunity: Entertainment companies can collaborate with brands to create engaging training videos featuring popular celebrities.
3. Language Education - Disruptive innovation opportunity: Language education companies can partner with businesses to develop training materials that cater to different languages, improving accessibility and effectiveness.