Makro and advertising agency Grey Colombia introduces a new set of smart stickers that are designed to combat food waste. It is often that consumers avoid ripened fruits assuming that it is no longer good to eat. The stickers aim to help educate customers on how to use fruits and vegetables at different stages of ripeness whilst also encouraging more mindful shopping.
The stickers can be seen on mangoes, avocados, tomatoes, and papayas. All of these have a central hole in the middle of the circle surrounded by a gradient of colors. The stickers are only a suggestion to be relied on as a practical guide to eat ripe produce and not meant to be a strict rule.
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Trend Themes
1. Smart Stickers - This trend of using smart stickers on produce presents an opportunity for disruptive innovation in the packaging and labeling industry.
2. Food Waste - The focus on combating food waste through innovative solutions like smart stickers opens up opportunities for disruptive innovation in the food industry.
3. Mindful Shopping - The trend of encouraging mindful shopping through educational stickers on produce offers potential for disruptive innovation in the retail and grocery industry.
Industry Implications
1. Packaging and Labeling - The use of smart stickers on produce could drive innovation in the packaging and labeling industry as it helps in reducing food waste.
2. Food - The focus on combating food waste through innovative solutions like smart stickers provides opportunities for disruptive innovation in the food industry.
3. Retail and Grocery - The trend of encouraging mindful shopping through educational stickers on produce presents an opportunity for disruptive innovation in the retail and grocery industry.