Zeichen Press is a design studio that makes cards for different kinds of occasions using the old, antiquated method of the printing press. Zeichen Press, which uses 100% recyclable paper, does not make cards with the usual saccharine-heavy messages however. Their retro-looking cards offer tart, hilariously sarcastic messages such as: "I hate you. I always have" and "I'm glad you're having a baby and I'm not".
Hilarious!
Implications - With the prominence of technological advancements exploding at a startling rate, many consumers are yearning for tangible, old-fashioned methods to enjoy their favorite products. A need for the tangible is becoming increasingly popular in modern society.
Snarky Greeting Cards
Zeichen Press Tart Messages
Trend Themes
1. Tangible Retro Products - There is a growing demand for tangible, old-fashioned products in a society dominated by technology.
2. Humorous Greeting Cards - Consumers are seeking greeting cards with sarcastic and humorous messages.
3. Environmentally Friendly Materials - There's a rising interest in products made from 100% recyclable materials.
Industry Implications
1. Printed Goods - The printing industry can explore opportunities in creating tangible retro products, such as greeting cards.
2. Stationery - The stationery industry can tap into the market of humorous greeting cards and other retro-inspired products.
3. Sustainable Packaging - Companies in the packaging industry can explore the use of environmentally friendly materials for printed goods like greeting cards.