One may not expect to see coffee beans suited up in a army uniform, but alas, Green Beans Coffee packaging is dressed as such for a reason not immediately evident.
This particular coffee company is responsible for more than 75 cafes and coffee shops at various North American military bases. Several more can even be found oversees, in locations throughout Southwest Asia, Africa and the Middle East. This very fact alone would be reason enough for the brand to assume the forest green service regalia, but it must be noted that even some of the profits from this brewed beverage go to supporting the families of those who are fighting and soldiers who have fallen. It becomes very clear why Green Beans Coffee packaging has been designed this way by Horea Grindean.
Uniformed Brew Branding
Green Beans Coffee Packaging is Bestowed with Badges of Honor
Trend Themes
1. Militarized Branding - Creating product branding that honors and supports military personnel and their families.
2. Socially Responsible Packaging - Designing packaging that supports a specific cause or organization, and donates part of the profits.
3. Location-specific Branding - Developing brands that are tailored to the local culture, traditions, and community where they are distributed.
Industry Implications
1. Coffee Industry - Opportunities to differentiate in the crowded coffee market by partnering with military organizations and promoting social responsibility.
2. Military and Defense Industry - Opportunities to leverage partnerships with coffee companies to support military personnel and their families.
3. Packaging Industry - Opportunities to design and produce packaging that is environmentally friendly, socially responsible, and tailored to specific locations and cultures.