The L’occitane 'Green Allure' campaign in ALLURE Korea magazine will feature this gorgeous organic font. The typography was created by South Korea-based illustrator Sid Seokhan Jung. The different letters use a combination of nature and French-style illustrations to form each letter.
The whole concept behind the font is about displaying the brand identity that was created by its founder Olivier Baussan. The creative letters are put together to form the phrase, "A True Story," which is the slogan for the 'Green Allure' campaign.
It's amazing how typography is continuing to evolve and become an art form that is constantly pushing the boundaries of art. The natural theme that Jung instills in this series is both captivating and awe-inspiring.
Nature-Inspired Typography
This Organic Font Was Created for L’occitane's 'Green Allure' Cam
Trend Themes
1. Nature-inspired Typography - Opportunities for graphic designers to explore creating organic and natural fonts that align with sustainable brand identities.
2. French-style Illustrations in Typography - Opportunities for illustrators to experiment with incorporating French-style illustrations into typography for a unique and elegant look.
3. Typography as Art Form - Opportunities for artists to explore typography as a creative medium that pushes the boundaries of art.
Industry Implications
1. Graphic Design - The use of nature-inspired typography in sustainable brand identities provides opportunities for designers to create visually appealing and eco-friendly design solutions.
2. Illustration - The use of French-style illustrations in typography provides opportunities for illustrators to offer a unique and elegant look to branding and marketing campaigns.
3. Fine Arts - The evolution of typography into an art form provides opportunities for artists to explore new mediums and create visually stunning works of art.