As much as greasy food can be absolutely delicious, it also isn't the best for your health, especially if it's something you are consuming on a regular basis. Ad agency BBDO Bangkok partnered with the Thai Health Promotion Foundation to develop these grease-absorbing plates, which are designed specifically to deal with the excess oil often found in Thai food.
The AbsorbPlate tackles the issue of obesity as well as its related health conditions by separating surplus oil in greasy food. This is a particularly pressing problem as Thailand has the second highest rate of obesity in Southeast Asia. The plate has 500 small holes that collect the grease in a sponge-like manner. This allows the AbsorbPlate to capture 7mL of grease, or 30 calories worth.
Grease-Absorbing Plates
These Plates Absorb the Excess From Greasy Food for Healthier Meals
Trend Themes
1. Greaseseparating Technology - Developing technology that separates and captures excess grease from food can revolutionize the way greasy meals are consumed, leading to healthier eating habits.
2. Health-conscious Dining - The rise of health-conscious consumers creates an opportunity for the food industry to create innovative products like grease-absorbing plates that promote healthier eating without compromising taste.
3. Obesity Prevention Solutions - Creating obesity prevention solutions, such as grease-absorbing plates, can address the increasing rates of obesity in countries and regions where greasy food is prevalent.
Industry Implications
1. Food Packaging - The food packaging industry can explore incorporating grease-absorbing technology into packaging materials to reduce the amount of excess grease consumed by customers.
2. Restaurant Equipment - Restaurant equipment manufacturers can develop specialized plates and cooking tools that help separate and remove excess grease from greasy dishes, offering a healthier dining experience.
3. Health and Wellness - The health and wellness industry can incorporate grease-absorbing plates as part of their product offerings to promote healthier eating habits and combat obesity-related health issues.