The Graze Wow Bakes are a new line of low-calorie snacks from the Unilever-owned brand that aims to deliver exceptional flavor without causing any guilt. Made from a base of oats, the snacks contain less than four grams of sugar per serving and less than 100 calories each. This makes them a great snack option for consumers looking to indulge their sweet tooth without having to opt for varieties that are completely off track with their consumption preferences.
Chief Brand Officer at Graze Pia Villa spoke on the new Graze Wow Bakes saying, "The introduction of our new sub-100 calorie Wow Bakes is just another step in our mission to help consumers enjoy healthy eating. Following the launch of our initiative to significantly reduce the sugar content across our entire cereal bar range last month, we plan on continuing to push the boundaries of healthy snacking innovation in order to provide delicious, nutritious products for our grazers."
Low-Calorie Whole Grain Treats
The Graze Wow Bakes Contain Just 100 Calories Per Serving
Trend Themes
1. Low-calorie Snacks - Disruptive Innovation Opportunity: Develop new low-calorie snack options that cater to consumers' desire for guilt-free indulgence.
2. Healthy Snacking - Disruptive Innovation Opportunity: Create innovative and delicious snacks that are both nutritious and satisfying to meet the growing demand for healthier snack options.
3. Sugar Reduction - Disruptive Innovation Opportunity: Develop strategies and products that significantly reduce sugar content across various food categories to align with consumers' increasing focus on reducing sugar intake.
Industry Implications
1. Food Manufacturing - Disruptive Innovation Opportunity: Explore new production methods and ingredients to create low-calorie, healthy snacks that meet consumers' taste preferences and dietary needs.
2. Cereal Bar Market - Disruptive Innovation Opportunity: Innovate on cereal bar recipes and formulations by reducing sugar content and experimenting with whole grain ingredients to offer healthier options in the market.
3. Snack Industry - Disruptive Innovation Opportunity: Identify and develop low-calorie snack alternatives that provide guilt-free indulgence while satisfying consumers' cravings and preferences for tasty snacks.