HQ Trivia's massive popularity throughout the past few months has made many consumers and app developers reconsider the possibilities of live-streaming content, and 'Gravy Live' is a new app that hopes to harness that gamified potential for brands. The shopping game show employs a simple yet addictive mechanic to get users to not only tune in but also make purchases.
The structure of Gravy Live is simple: every night at 8:30 ET, the app broadcasts a stream of its host talking users through that evening's product. The products range from tech accessories to clothing — virtually anything, depending on the brands interested in using the service. During the stream, users can purchase the product directly within the app, pulling from those that Gravy has in stock. Over time, the price of that product drops, so users are incented to stay tuned and try to purchase as low as possible. The trick is that users don't know how many products Gravy Live has available, so they need to decide how long they're willing to wait before pulling the trigger.
Gamified Retail Apps
'Gravy Live' Uses an 'HQ Trivia' Format to Help Brands Sell Products
Trend Themes
1. Live-streaming Shopping - With the success of Gravy Live and HQ Trivia, there is an opportunity for retailers to create engaging live-streamed content to sell products, creating a new shopping experience for consumers.
2. Gamified Marketing - Gamification of shopping experiences, such as Gravy Live, can increase engagement and incentivize users to make purchases, presenting an opportunity for brands to leverage gaming mechanics to drive sales.
3. Mobile Commerce - Mobile commerce continues to grow in popularity, and with the rise of gamified retail apps like Gravy Live, there is a significant opportunity for businesses to utilize mobile devices to offer a unique shopping experience to consumers.
Industry Implications
1. Retail Industry - Gravy Live is just one example of how the retail industry can take advantage of live-streaming and gamification to engage with consumers and sell products in new, innovative ways.
2. Marketing Industry - Gamified marketing tactics such as those used by Gravy Live present an opportunity for marketers to create unique, engaging campaigns that incentivize consumers to make purchases.
3. Mobile App Industry - The success of Gravy Live highlights the potential for mobile app developers to harness live-streaming and gamification mechanics to create innovative and profitable new apps.