Welch's is shaking up the beverage category by introducing an innovative new Grape’ade beverage.
Grape’ade is a refreshing new beverage made from, you guessed it, grape. More specifically, the drink is made from crisp Niagara green grapes and contains no added sugar, so all you taste is the clean, refreshing taste of real fruit juice. In addition to the regular Green Grape variety, there are also fruity Strawberry and Mango flavors to choose from as well. As Chris Kwiat, Vice President of Marketing Communication & Innovation at Welch's, says of the new beverage, "The Welch's Innovation Team has crafted an entirely new 'ade experience, leveraging our unparalleled expertise at capturing the crisp, tart taste of Niagara green grapes bottled within hours of picking off the vine, to deliver an intensely refreshing twist on the traditional flavor."
All three Welch's Grape'ade flavors are available from retailers nationwide starting on June 1, 2024.
Refreshing Green Grape Juices
Welch's New Grape’ade Beverage Will Cure a Case of the Quenchies
Trend Themes
1. Sugar-free Beverages - The introduction of Welch's Grape’ade, a no-added-sugar drink, highlights the growing consumer demand for healthier, naturally sweetened beverage options.
2. Flavor Innovation - Welch's expansion into Strawberry and Mango Grape’ade flavors underscores a trend towards diversifying traditional fruit juices with exotic and refreshing new tastes.
3. Local Sourcing - Using Niagara green grapes bottled within hours of picking emphasizes the move towards locally sourced ingredients for fresher, higher-quality products.
Industry Implications
1. Beverage Industry - The launch of Welch's Grape’ade introduces a novel twist in the competitive beverage market, focusing on unique flavors and healthier options.
2. Health and Wellness - By offering a no-added-sugar drink, Welch's taps into the health and wellness sector with products catering to consumers' increasing desire for nutritious alternatives.
3. Agriculture - Highlighting the use of Niagara green grapes directly from the vine leverages agricultural practices that prioritize fresh, local produce in consumer goods.