Functionality and fashion haven't always gone hand-in-hand, which is what makes Vetements' new Granny Bag so intriguing.
The gorgeous cross-over bag is crafted from fine leather, featuring an industrial silver tone that elicits a a vintage vibe. Available in four colorways, this stylish purse features a shade that is sure to complement any outfit. Most notably, however is the bag's attention to functionality, which is demonstrated through a net which hangs below the purse, doubling as a shopping tote. When flipped up, the net encloses the purse, enabling the user to carry groceries, or small items collected while running errands.
The Granny Bag puts an end to shoppers awkwardly attempting to simultaneously hold a purse and grocery bags, in a manner that doesn't sacrifice style.
Functional Over-the-Shoulder Purses
Vetements' New Granny Bag Doubles as a Shopping Tote
Trend Themes
1. Functional Cross-over Bags - Fashionable cross-over bags that prioritize functionality are on the rise.
2. Convertible Purses - Purses that can be easily converted into other functional items are gaining popularity.
3. Sustainable Shopping Bags - Shopping totes made from recycled materials that double as stylish purses are trending.
Industry Implications
1. Fashion Accessories - Innovative companies in the fashion accessory industry could create new purse designs that prioritize functionality while maintaining style.
2. Retail - Brands in the retail industry could partner with purse manufacturers to create custom shopping bags that double as chic purses for customers.
3. Sustainability - Sustainable companies in the packaging and bag-making industries could create eco-friendly shopping totes that can be easily converted into stylish purses.