In an effort to provide its customers with more nutritious options, Chick-fil-A has begun testing two veggie-heavy grain bowls. While these bowls still feature the chain's famous chicken, the meat merely serves as a complement to superfoods such as kale, quinoa and chia seeds.
Chick-fil-A's new better-for-you options consist of the Harvest Kale & Grain Bowl and Egg White Grill Grain Bowl. The former consists of quinoa and farro blended with vegetables, roasted nuts, dried cherries, chicken and a goat cheese-feta blend. The later features a similar quinoa and farro blend with scrambled egg whites, cheddar cheese and chicken. The new dishes are currently being tested at locations in California, Florida and Alabama, with a possible nation-wide roll-out set for 2018.
The new grain bowls cater to the growing demand for healthier menu items at fast food chains.
Fast Food Grain Bowls
Chick-fil-A is Testing Out Grain Bowls as a Better-For-You Option
Trend Themes
1. Healthier Fast Food Choices - Opportunity for fast food chains to offer more nutritious options to cater to health-conscious consumers.
2. Veggie-heavy Meals - Potential for restaurants to incorporate more vegetable-based dishes into their menus.
3. Superfoods in Fast Food - Possibility for fast food chains to incorporate superfoods like kale, quinoa, and chia seeds into their meals.
Industry Implications
1. Fast Food - Opportunity for fast food chains to innovate and meet the demand for healthier food options.
2. Health and Wellness - Potential for the health and wellness industry to collaborate with fast food chains to create healthier offerings.
3. Food and Beverage - Opportunity for the food and beverage industry to explore the integration of superfoods into their products.