Disappearing Dye Fragrances

Wode 'Paint' for Boudicca

Wode Paint perfume by Boudicca is a true revolution in fragrance. The scent comes not in a fancy glass atomizer bottle, but rather a silver spray can, dressed up with a black ribbon. It looks like the kind of cans graffiti artists use.

Here’s where the fun starts. 'Paint' contains a bright blue dye that showers the wearer with an azure mess when sprayed. Your clothes are not ruined, as the dye fades in a few minutes. It's like the disappearing ink trick.

Each can of 'Paint' cost £65 and will be available in November 2008.
Trend Themes
1. Disappearing Dye Fragrances - Opportunity for beauty brands to explore innovative fragrances that incorporate disappearing dye elements for a unique sensory experience.
Industry Implications
1. Beauty - Beauty companies can capitalize on the trend by developing fragrances that incorporate disappearing dye elements.

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