Graf Lantz, the home and lifestyle accessories brand known for its innovations in Merino Wool Felt, today launched a new fabric to their arsenal: Asa Hemp.
Now available, the Graf Lantz’s Asa collection is a new line of hemp napkins and table runners that are the premiere choice for a sustainable styled table. Naturally organic, requiring no herbicides or pesticides and little water to grow, and replenishing soil nutrients to help improve soil health, Hemp is one of the Earth’s most planet-friendly fabrics. Now, the fabric is brought to life in five organically dyed shades - sage, dune, dijon, blanc, and mahogany - to bring joy to every table.
Consumers can purchase the new Asa collection online.
Elevated Hemp Table Accessories
The Graf Lantz’s Asa Line Features Hemp Napkins and Table Runners
Trend Themes
1. Sustainable Table Styling - As more consumers lean toward environmentally conscious lifestyle, brands can innovate sustainable table styling with eco-friendly materials like hemp.
2. Rise of Hemp-based Products - The increasing popularity of hemp as an eco-friendly material opens opportunities for brands to develop hemp-based products in various industries.
3. Organic Dyeing Processes - Organic dyeing techniques can disrupt the fabric industry by providing eco-friendly alternatives to traditional toxic dyeing procedures.
Industry Implications
1. Home and Lifestyle Accessories - The launch of Graf Lantz's Asa collection opens opportunities for home and lifestyle accessories brands to expand their eco-friendly product lines with hemp-based products.
2. Textile and Fabric Industry - The increasing demand for sustainable and eco-friendly materials provides a potential for textile and fabric industry players to invest in hemp-based products.
3. Fashion Industry - As organic dyeing techniques become more popular, the fashion industry can incorporate sustainable and eco-friendly dyeing processes to their production to meet consumer demand.