Vizzy Hard Seltzer recently joined forces with beloved '90s singer Vitamin C to update one of her classic hits, Graduation 2020 (Worst Year Ever). The song touches on crucial moments of the year–mainly the ongoing global pandemic–with relatable experiences of "times we couldn't haven together."
"Every December, we anticipate the year-in-review videos that flood our social feeds," said Elizabeth Hitch, marketing director for Vizzy Hard Seltzer. "This year was unlike any other and with many of us ready to put it past us, we knew we had to create a 2020 send-off to remember. As the first hard seltzer with Vitamin C, it only made sense to pair-up with Vitamin C, the artist with the most iconic farewell anthem ever."
Gradution 2020 (Worst Year Ever) can be streamed on both YouTube and Spotify.
Hard Seltzer-Branded Heartfelt Songs
Vizzy and Vitamin C Rereleased the Iconic Graduation Song
Trend Themes
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Industry Implications
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