Goupie's chocolate confectionary unveiled Easter Eggs that are carefully packaged in an entirely recyclable box that boasts a beautiful trapezoid shape. Goupie's Brand Manager, Grace Simpson states on the matter, "we wanted to create an Easter Egg that tasted delicious and was free from unnecessary packaging, at a reasonable price point.
We're really excited to be launching these eggs in their new and improved format." The packaging is made from polypropylene and is a compostable alternative that doesn't affect the product in any way. In terms of the chocolate, it is entirely vegan-friendly and is offered in two flavor options of either Salted Sticky Toffee Goupie or Original Goupie. Each piece is cut into slightly smaller pieces in order to give a bigger proportion of chocolate. The back of the box also describes how to re-use the packaging.
Recyclable Packaged Vegan Eggs
Goupie's Easter Eggs are Packaged in Polypropylene Bags
Trend Themes
1. Recyclable Packaging - Creating innovative packaging solutions that are environmentally friendly and can be easily recycled.
2. Vegan-friendly Products - Developing food products that are entirely plant-based and cater to the growing demand for vegan options.
3. Compostable Alternatives - Exploring compostable materials as an alternative to traditional packaging materials that reduce waste and environmental impact.
Industry Implications
1. Food Packaging - Opportunities for companies to create sustainable packaging options for food products with a focus on recyclability and compostability.
2. Plant-based Food - Growing market for plant-based food products, including vegan chocolate, that provide healthier and more sustainable alternatives to traditional options.
3. Sustainability Consulting - Rise in demand for sustainability consulting services to help businesses implement eco-friendly practices and develop innovative solutions for packaging and product development.