From GORE-TEX jackets and deploy cargo shorts to compression running tights and breathable tees, the Spring/Summer 2018 collection by recently launched NikeLab ACG is captured in an editorial by California-based retailer Blends. The product is incredibly versatile, form-fitting and adventure-ready. This year's offering takes into account demanding and action-packed environments. As a result, the silhouettes adapt quickly to changing weather and humidity.
The photographs focus on the technicality and detailing in the performance-oriented GORE-TEX jackets and garments. The sealed seams and waterproof zippers of the outerwear are put to the forefront with styled close-ups. The features include armpit ventilation, helmet-compatible hoods, as well as inner back straps that boast a comfortable way of carrying the GORE-TEX jackets when their not on.
Debuting High-Performance Athletic Gear
NikeLab ACG's SS 2018 Line Boasts GORE-TEX Jackets
Trend Themes
1. Versatile Performance Gear - Disruptive innovation opportunity: Develop multi-purpose athletic gear that can adapt to various environments and weather conditions.
2. Technical GORE-TEX Jackets - Disruptive innovation opportunity: Create advanced outerwear with sealed seams, waterproof zippers, and innovative ventilation systems.
3. Adventure-ready Activewear - Disruptive innovation opportunity: Design athletic clothing that combines style and functionality for action-packed environments.
Industry Implications
1. Athletic Apparel - Disruptive innovation opportunity: Introduce innovative fabrics, designs, and features to enhance performance and comfort in athletic clothing.
2. Outdoor Gear - Disruptive innovation opportunity: Develop high-performance equipment and clothing for outdoor enthusiasts and adventurers.
3. Sportswear Retail - Disruptive innovation opportunity: Create a curated shopping experience for performance-oriented athletic gear to cater to the needs of active consumers.